Analytics
Analytics tell you how websites or applications are performing.
That should be important
When you want to know what’s working and what isn’t. We use analytics.
Any investment in inbound marketing requires statistical performance tracking (analytics). Without it, an organization is washing money down the drain. Help marketing prove its point with solid data and insight. Help operations understand how people are using an application and unveil hidden opportunities. Even visually see what users are clicking, touching and scrolling on, in each view of an application. Discover web design or application design bottle necks or bugs that are competing with your best interests.
In April of 2005 Google purchased a web statistics company called Urchin Software. After acquisition, that became Google Analytics. This is one of a dozen good analytics platforms. One of the big differences is that Google Analytics is free. It has a robust tool set for a free service and it integrates with Googles’ other services such as Google Ads, and Search Console. Distilling, meaningful metrics can sometime prove to be a challenge for most marketers. Actioneer has spent a decade filtering and setting up analytics to get the most important and meaningful data.