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The Dermatology Center of Newport redefines beauty and aging with their state-of-the-art new office and awarded staff members. They went full tilt on a brand identity, brand, website, and online software. They work with patients of all ages so it was essential to build a brand and website that easily allowed users to find what they were looking for, learn about procedures, see before and after photos, and schedule appointments with office staff.

The Digital Opportunity

The Dermatology Center of Newport’s practitioners are leaders in the skin health and dermatological space, but no prior brand existed so they embarked on a full-scale update of their identity and marketing strategy. As a specialty office they had relied, in the past, on referrals from Southern California Doctors. It was essential that their newly designed website was optimized for reaching consumer and patient personas.

Excellent User Experience

The Dermatology Center of Newport brand is about radiant health and beauty on the outside and their primary demographic lives in Orange County, CA and specifically Newport Beach, CA. As the first touch point for the brand, the site had to deliver a pixel-perfect user experience regardless of screen size or browser. And it had to illustrate clearly the difference that they make everyday. We designed and developed a fully responsive website that aligns with their status as a well connected and compassionate luxury brand

Advanced MD Integration

Dermatology Center of Newport utilizes a robust practice management tool called Advanced MD to handle their day to day operations. We designed and developed a custom integrated system that connects to advanced md to offer a seamless experience to users while maintaining the overall experience and freeing up mundane administrative tasks from the front office.