Filling in the gaps of user/lead data with contact enrichment.
Building out a realistic snapshot of what your organizations clients look like can be tough. Usually we get a few vital pieces of information to start (ie. an email, or a phone and name if we’re lucky). Most of us would agree that this is a good start but isn’t much to consider the contact a Sales Qualified Lead (SQL). Its hardly enough to consider them a Marketing Qualified Lead (MQL). We incorporate lead generation tools into our website design and website development but smart marketers shouldn’t ask for large amount of sensitive user data because it can reduce conversions. Here is where contact enrichment comes to the rescue.
